Saturday, June 3, 2017

Too Chicken to be Original

I truly loathe the latest rash of KFC commercials, which show a disrespectable and ever-changing actor portraying the "Colonel" giving inane sales pitches. But, tonight, I saw a new one that is truly loathesome: The "Colonel" says something to the effect that they will not make/serve/eat chicken because it is easy, but because it is hard. Sound familiar? On the 100th anniversary of JFK's birth no less. I haven't been in KFC in years, because they are WAY too expensive and give WAY too little, and, like Burger King, seem incapable of running intelligent and/or likeable commercials. They say that commercials have to be targeted to the teen/twenty-something crowd. It says something about the retailers that they think that (or any) target group believes that creepy mascots/characters and inexcusably bad patter is attractive to that target group. Perhaps, it also says something about that target group.